15 Best Content Planning Tools 2023

Any content marketing strategy needs tools for planning content. Explore this list to find the best one for your business and make your life much easier.

Content planning tools have changed over time and are now an important part of any content marketing plan. Back when content planning was still done by hand, marketers used spreadsheets and paper documents to make their strategies. As digital marketing has grown, however, tools for planning content have been made to make the process easier and more automated.

Marketers can make, manage, and arrange their content more efficiently with the help of tools for content planning. They let marketers schedule content, set up alerts and notifications, and work with other members of their team. They also tell advertisers how well their content is doing so that they can track it and change it.

Benefits of Content Planning tools
Content planning is important for more reasons than just coming up with interesting goals.

Consistency: When your content stays the same, it's easier for people to understand what you're trying to do. If people can easily figure out what your website is for, they are more likely to use it and stay there.

Improved SEO: Search engines use the words in your content as signals to rank you higher in search results. Having well-written copy can make you more visible because search engines use the words in your content as signals.

User Experience: If you want people to feel like they're getting something out of their time on your site, you need to use clear, concise language. To make a visitor feel like a customer of your business, you may need to tell them what to expect. For example, if you were advertising a law firm, you could say, "You are not our client, and we do not give legal advice."

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